Search results for "valeur de consommation"
showing 10 items of 10 documents
Borrowing and appropriation of works of art: an exploratory approach
2017
Borrowing of works of art is a consumption experience cannot be limited to its aesthetic dimension. Based on 18 semi-structured interviews with individuals and 28 «memories of works of art» published on the artothèque l’inventaire, this research aims to describe and understand experience with artwork to understand the various hybrid forms of possession of the object and the modalities of the process of appropriation. Given the results, trois figures of consumption seem to appear when it comes to borrow a work of art: the voluntary simplicity, the radical materialism and the ordinary materialism.
Conceptualizing and Measuring the Perceived Value of an Arts Venue as Applied to Live Performance
2008
International audience; This paper mobilizes the concept of value to investigate the influence of physical surroundings on artistic experiences. First the literature on value is reviewed to ascertain just how useful the concept is for understanding the physical environment. The use of the concept supplements other research perspectives on the issue of physical surroundings (sensorial marketing, appropriation). There follows a presentation of the various stages in constructing a scale of perceived value applied to live performances. The paper concludes with a discussion of results (contributions, management implications, research limits, and avenues for further inquiry).
Positionnement stratégique des entreprises culturelles : proposition d'enrichissement autour du concept de valeur
2005
National audience; Cet article pose la question du positionnement stratégique des institutions culturelles. Si cette interrogation n'est pas nouvelle, elle mérite d'être à nouveau posée au regard des modifications que subit le secteur culturel à la fois du côté de l'offre et du côté de la demande. Dans cette optique nous envisagerons de nouvelles sources de différenciation possibles pour les institutions culturelles en mobilisant le concept de valeur. Une relecture des travaux autour de cette notion nous conduira à en proposer des extensions qui constitueront autant de voies de positionnement. Nous justifierons chacune de ces extensions et nous verrons quelles implications managériales cela…
Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue
2006
Because of the abundance of offerings, the question of positioning with regard to live performances is becoming increasingly crucial for managers in the cultural sector. The authors address this issue by proposing original means of differentiation that managers can use in order to reinforce the identity of their offerings. The authors point to the need for analysis of the relationship between the public and the spectacle (central focus of positioning), highlighting the various facets that structure this positioning. They then examine the interaction between the public and the cultural venue (peripheral focus of positioning). Such a framework of consumption experiences offers promising solut…
Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venue
2006
Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solut…
Comment positionner l'offre culturelle ? De la compréhension de la relation personne – objet à l'intégration du lieu de consommation
2005
This article seeks to answer the strategic question of the cultural institutions positioning by insisting on the need, on the one hand, for analyzing the total relation between the consumer and the cultural object (central road of positioning definition) and, on the other hand, for considering the role of the cultural place (peripheral road). We will be able to consider that the ways of differentiation are multiple and correspond to a conceptualization of the ambivalent cultural experience.
L'interaction lieu – objet comme modélisation de l'expérience culturelle vécue : définition, mesure et validation empirique dans le cas du spectacle …
2006
This article proposes to reconsider the concept of lived cultural experience. In a first part, we explore the track of value. We try to justify of its interest to apprehend the experience. We also seek to improve the conceptualization of the experience by defining it as an interaction place - object. Then, in a second part, we present an empirical test of this conceptualization in the field of lives performance. This test is followed of a discussion about the results.
Conceptualisation et mesure de la valeur perçue d'un lieu de consommation. Application au domaine du spectacle vivant
2005
This article seeks to understand the role of a place during a consumption experience. We explore the track of value and present a scale of perceived value of a place. In this way, we have done a state of art about the value and we justify for using this concept to grasp the physical environment. We present the stages of the scale's building.
L'interaction lieu - objet comme conceptualisation de l'expérience vécue : test d'un modèle intégrateur
2008
L'expérience vécue par le consommateur fait l'objet de conceptualisations réductrices et normatives en marketing. Cet article défend une conceptualisation plus étoffée de l'expérience vécue fondée sur une interaction lieu-objet et s'appuyant sur le concept de valeur. Une analyse empirique dans le domaine du spectacle vivant est menée en vue de comparer des modélisations concurrentes de l'expérience vécue. Les résultats mettent en avant l'importance du rôle joué par le lieu de consommation comme cadre de l'expérience vécue et confirment son influence indirecte sur la valeur globale perçue. Enfin, ils permettent une validation des différents outils destinés à opérationnaliser ce modèle.
L'interaction lieu – objet comme conceptualisation de l'expérience vécue : proposition d'un modèle intégrateur
2008
This article proposes to reconsider the concept of lived experience by the consumer which is the object of a normative vision in marketing. Thanks to the concept of value, we seek to improve the conceptualization of the experience by defining it as an interaction place - object. We conduct an empirical analysis on the field of live shows to compare rival modellings of lived experience. The results show the importance of the consumption place as frame of lived experience and confirm an indirect influence of the place on global perceived value. Finally, they allow a validation of differents scales used in this model.